The Great American Milk Drive

By: Second Harvest Food Bank
By: Second Harvest Food Bank


The Time: Saturday, June 28, 2014 at 10:00 a.m. to 4:00 p.m.

The Place: Cedar Bluff Kroger
9225 Kingston Pike, Knoxville, TN 37922

The Event: Mayfield Dairy representatives and Second Harvest representatives will be on site collecting milk donations to help supply Second Harvest Food Bank and its’ 500+ partner agencies with milk – desperately needed donation item that is seldom received.

The Need: Hunger impacts many Americans, including 12.5 million families who do not have access to adequate nourishment to help them reach their full potential. Hunger has no boundaries and is a problem that exists in urban, suburban and rural communities. In fact, 1 in 6 people in Second Harvest’s 18 county service area are food insecure.

Why Milk: Milk is one of the items most requested by food bank clients, yet there is a nationwide shortage because it is rarely donated. Those at risk of hunger receive less than one gallon of milk per person per year. Local children, families and seniors are missing essential nutrients, eight grams of high-quality proteins per serving and three of the top nutrients most likely to be missed in the American diet – calcium, vitamin D and potassium. The Great American Milk Drive, the first-ever national program, aims to raise awareness and help deliver highly desired and nutrient-rich gallons of milk to hungry families who need it most.

How to Participate: Visit Cedar Bluff Kroger on Saturday, June 28, 2014, from 10:00 a.m. to 4:00 p.m., purchase a gallon of milk and donate to representatives on site, or with a simple click of a mouse ( or text message (text “Milk” to 27722), you can buy much-needed milk and donate it for as little as $5.00. By entering your zip code, you can ensure that the milk is delivered to Second Harvest and its’ 500+ partner agencies.

About Second Harvest Food Bank of East Tennessee:
Second Harvest Food Bank is the East Tennessee region’s largest hunger-relief charity; operating programs in 18 counties. The food bank secures and distributes over 16 million pounds of food and grocery products annually through a network of over 500 partnering non-profit organizations such as food pantries, soup kitchens, emergency shelters and schools. Second Harvest works hard to build partnerships with any group that is committed to hunger-relief. Often, this is with other non-profit organizations that operate a local community feeding program or with locations like schools that agree to distribute food for consumption off-site. When these organizations are not available, Second Harvest delivers food directly to clients. Programs are arranged to reach every demographic in every corner of East Tennessee.

Join the Conversation!

To comment, the following rules must be followed:

  • No Obscenity, Profanity, Vulgarity, Racism or Violent Descriptions
  • No Negative Community Comparisons
  • No Fighting, Name-calling, or Personal Attacks
  • Multiple Accounts are Not Allowed
  • Stay on Story Topic

Comments may be monitored for inappropriate content, but the station is under no legal obligation to do so.
If you believe a comment violates the above rules, please use the Flagging Tool to alert a Moderator.
Flagging does not guarantee removal.

Multiple violations may result in account suspension.
Decisions to suspend or unsuspend accounts are made by Station Moderators.
Links require admin approval before posting.
Questions may be sent to Please provide detailed information.

powered by Disqus


6450 Papermill Drive Knoxville, TN 37919 Phone - (865) 450-8888; Fax - (865) 450-8869
Copyright © 2014 WVLT-TV Inc. - Designed by Gray Digital Media - Powered by Clickability 264290151 -
Gray Television, Inc.