Walmart unveils licensed military line of products

(CNN) -- 3,000 items with logos from the five branches of the U.S. military are available in Walmart's new online shop.

Products such as a $3 "Air Force Dad" t-shirt, a $12 Marines dartboard and a $35 Coast Guard toy helicopter are featured in the shop.

The Walmart collaboration aimed "to build brand awareness and create multiple touch points for Americans to show support to the U.S. Army," according to a statement from Paul Jensen, the U.S. Army's director of trademark licensing.

According to Walmart, each military branch has approved the suppliers. Due to the licensing agreement, the military will collect royalty payments on all sales.

"As a 31-year U.S. Army veteran, I'm proud to wear my Army gear, and I'm thrilled that Walmart is providing a way for all of us to shop for officially licensed military merchandise with confidence and convenience," retired Brigadier General Gary Profit, Walmart's senior director of military programs, said in a statement.

Walmart said the company expects its selection to grow as additional vendors apply.