Microsoft Has A Lot Riding on Latest Halo Video Game

(WVLT) - The much-anticipated Halo 3 video game is finally out in stores.

And as CBS's Alexis Christoforous reports, Microsoft has a lot riding on the game's success.

From coast to coast, gamers lined up to get their hands on Halo 3.

If it's a big day for gamers, it's a million times bigger for Microsoft.

Its Halo series is one of the most successful video game franchises in history.

When the second installment was released in 2004, sales skyrocketed past $125 million dollars in the first 24-hours.

And Microsoft predicts the newest version will do even better.

More than 10,000 stores across the country put the game on sale at midnight at $60 a pop.

Having conquered the software industry, Microsoft says it now has a firm foothold in the entertainment business.

"Halo 3 embodies our vision for the future of entertainment," says Microsoft Chairman Bill Gates.

Part of that vision is to boost sales of the XBox 360.

It's the only console that works with the Halo games, but it's been falling behind since Nintendo introduced their new game console, the Wii, last year.

Halo 3 is a futuristic drama about hostile aliens and is targeted towards teens and adults.

And to give an idea of just how much Microsoft has riding on this, if the company's predictions are right, its first day sales could outdo not only the final Harry Potter book, but the debut of Spiderman 3, which rang in at $150 million in its opening weekend.

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  • by alli Location: ottawa on Sep 26, 2007 at 02:31 PM


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