Alcoa (WVLT) Have water, will travel.
That's the theme for one car dealer along the airport motor mile.
Because beginning tonight at midnight, the stretch that's home to hundreds of cars has to quit washing cars, for the time being.
Volunteer TV's Jim Freeman has more on how businesses and others are adjusting to the water restrictions.
Not every dealer has a game plan just yet, but one already has the wheels turning.
Chris Pass with Rice Chrysler-Dodge in Alcoa says, "how many car washes can we get out of a 220-gallon tank?"
Rough math comes out to about 20 to 25 washes.
This car dealer along the famed Airport Motor Mile is going the extra mile to make sure it can wash the vehicles it sells before the new owner gets behind the wheel.
And still obey Alcoa's water restrictions.
Pass continues, "obviously presenting a problem with the cleanliness of automobiles on the lot, but we need to comply and be conservative with our water as everyone else is."
Chris Pass says it's just a band-aid, but Rice is hauling water from its Knoxville dealership to its Alcoa location.
"Of course, it's just now beginning to affect us. It's hard to really visualize this long-term affect to us because we've never really experienced this kind of a situation before."
Nor has the football field at Alcoa High.
Tom Shamblin, is the director of Alcoa Schools and says, "as long as it doesn't rain, we'll not be able to turn the sprinklers on, but that's just how it is."
And it's not only tough on the once plush Bermuda grass, it's tough on the players.
Doyle Holden, is the head groundskeeper for the Alcoa City School System's playing fields and says, "my concern's really the safety of the players, because it's going to start getting hard and dried out."
That's the story now, but Doyle adds that at this rate, it'll be extra tough getting this field in shape for spring sports.
"Bermuda likes the heat. If it's got the moisture to go with it."
Lots of use and then a stretch of time between watering.
What's Goddard Field going to look like in a few weeks?
Holden continues, "uhmm. How about a cow pasture?"
Goddard Field's not been watered in a week and will likely be even drier when oliver springs comes to town to take on the defending state champs Thursday night.
Officials at Alcoa, one of Blount County's largest employers, tell us the water restrictions are not impacting its operations.