Knoxville (WVLT) - The holiday shopping season is here and many people spent "Black Friday" hitting the sale racks.
Volunteer TV's Mike McCarthy has more details.
The shopping spree began as early as 4:00 a.m. for some.
And despite the early hour, Kohl's and the other stores opening at the crack of dawn, saw people lined up at the doors waiting to get inside.
Kim McCoy is one strategic shopper.
"We hit it. We have a definite plan," she said.
A plan that kicked off in the moonlight.
"We got up at 2:30, took a quick shower, were out the door by 3:30, started at Kohls," said McCoy.
Now, 16 hours later, she and her daughter are still on the hunt at the West Town Mall.
"All the guys in the family go hunting, so we go hunting for deals," McCoy said.
The prey is easy to spot.
"Most of the things were 50 percent off or more than that. Lots of gift cards for 10, 20 dollars off."
Her lists include stores, item numbers, and even SKU numbers.
"If you don't catch it today, you'll miss it."
It's a strategy 17 years in the making.
"She didn't like to shop. But I taught her," said Willie McCoy, Kim's mother-in-law.
Willie McCoy is the shopping supervisor.
"Shop long and shop hard," she said.
Surrounded by bags, it's this mother-in-law's bag of serious-shopping advice that's most valuable.
"It's all about vitamins and Motrin... the Motrin kills the pain. The vitamins give you energy," she said.
Shoppers busted into stores as early as 4:00 a.m. Friday morning.
So after a long day, many of them end here on the couch now causalities of shopping with exhausted feet and exhausted credit cards.
Michelle Bingham is taking a break from eight hours straight shopping.
"Movies, clothes, and toys. You name it we got it," said Bingham.
She turned her daughter's stroller into a bag buggy.
"The family that shops together stays together. We always shop together for everything," she said.
But when it comes to the cost...
"I have no idea," said Willie McCoy. "I'm going to find out after awhile."
The McCoys' say, at least the holiday spirit is still free.
"It's so fun!" said Kim McCoy.
The McCoy's say they left the mall with tingling hands and tired arms from carrying on those bags.
The National Retail Federation expected to see a 4% increase in holiday sales, which is the lowest since 2002.
If you missed deals on Black Friday, don't be discouraged.
The online shopping season kicks off on Monday, called the "Cyber Monday."
The National Retail Federation expects more one-day special says online than last year.