Knoxville (WVLT) -- When the Lady Vols tip off Monday night against the Rugters Scarlet Knights, they may be seeing red, but they will be thinking pink.
The game is part of the Women's Basketball Coaches Association's 2008 Think Pink Campaign aimed at raising breast cancer awareness.
We're covering East Tennessee health, with more on how raising awareness can bring researchers closer to finding a cure.
Head coach Pat Summitt is celebrating 968 wins during her 34th season with the Lady Vols.
But it's the 211,000 women who will be diagnosed with breast cancer this year that will take center court.
"That will be really fun to see, all the pink in the stands, it really will be!"
Knoxville Comprehensive Breast Center Dr. Kamilia Kozlowski has spent her career diagnosing and treating women with breast cancer.
She says events like think pink, not only raise awareness and money for breast cancer research, they remind women of the importance of yearly mammograms.
"Something can happen between one year and the next year and you've got to always stay on top of it, you can never become complacent. Because our chances of breast cancer keep going up as we get older, it doesn't go down."
Lady Vol fans are being asked to wear pink to promote breast cancer awareness during tonight's nationally televised game against Rutgers.
Doctor Kozlowski says making more people aware, may lead more to contribute to breast cancer research and bring scientists closer to finding a cure.
"Sometimes, we tend to get complacent, knowing that you know, everything's been fine, I don't need to have another mammogram. Ha-ah, you can't skip."
As part of tonight's event, UT is offering the opportunity for two breast cancer survivors to serve as guest coaches with the lady vols.
Aiming to raise breast cancer awareness on the court, across campuses, in communities and beyond.
In 2007, more than 120 schools unified for the Think Pink effort during its inaugural year.
The Women's Basketball Coaches Association's Think Pink week for 2008 began Friday and runs through the 17th.