La Paz, Bolivia (AP) -- Bolivia's coca growers are taking on an American soft-drink icon.
The farmers want the word "coca" dropped by Coca-Cola. They argue the potent shrub belongs to the cultural heritage of the Andean nation, where the coca leaf infuses everyday life and is sacred to many.
A commission of coca industry representatives, advising an assembly rewriting Bolivia's constitution, have passed a resolution calling on the beverage giant to take "coca" out of its name.
The commission is part of an effort led by President Evo Morales to rehabilitate the image of the plant. It's been used in the Andes for millennia but is better known internationally as the base ingredient of cocaine.
Coca-Cola released a statement saying their trademark is "the most valuable and recognized brand in the world" and is protected under Bolivian law.
Copyright 2007 by the Associated Press. All rights reserved.
To comment, the following rules must be followed:
Comments may be monitored for inappropriate content, but the station is under no legal obligation to do so.
If you believe a comment violates the above rules, please use the Flagging Tool to alert a Moderator.
Flagging does not guarantee removal.
Multiple violations may result in account suspension.
Decisions to suspend or unsuspend accounts are made by Station Moderators.
Links require admin approval before posting.
Questions may be sent to firstname.lastname@example.org. Please provide detailed information.
Viewers with disabilities can get assistance accessing this station's FCC Public Inspection File by contacting the station with the information listed below. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, 888-835-5322 (TTY), or email@example.com.