Bolivian Coca Growers Want Coca-Cola To Drop The 'Coca.'

La Paz, Bolivia (AP) -- Bolivia's coca growers are taking on an American soft-drink icon.

The farmers want the word "coca" dropped by Coca-Cola. They argue the potent shrub belongs to the cultural heritage of the Andean nation, where the coca leaf infuses everyday life and is sacred to many.

A commission of coca industry representatives, advising an assembly rewriting Bolivia's constitution, have passed a resolution calling on the beverage giant to take "coca" out of its name.

The commission is part of an effort led by President Evo Morales to rehabilitate the image of the plant. It's been used in the Andes for millennia but is better known internationally as the base ingredient of cocaine.

Coca-Cola released a statement saying their trademark is "the most valuable and recognized brand in the world" and is protected under Bolivian law.

Copyright 2007 by the Associated Press. All rights reserved.


Join the Conversation!

While WVLT allows comments on articles, we ask that you respect the online community. Comments may be removed at any time for violations including:

  • Obscenity, profanity, vulgarity, racism, violent descriptions, name-calling or personal attacks.
  • Abuse of multiple accounts.
  • Off-topic comments.

Comments may be checked for inappropriate content or rule violation, but the station is under no legal obligation to monitor or remove comments. If you believe a comment violates the above rules, please use the Flagging Tool to alert a Moderator. 
Flagging does not guarantee removal.

powered by Disqus

WVLT VOLUNTEER TV

6450 Papermill Drive Knoxville, TN 37919 Phone - (865) 450-8888; Fax - (865) 450-8869
Copyright © 2014 WVLT-TV Inc. - Designed by Gray Digital Media - Powered by Clickability 6537307 - local8now.com/a?a=6537307
Gray Television, Inc.