Knoxville (AP) -- Entering the hottest months of the year, TVA is urging its consumers to bump up the thermostats, switch off extra lights and turn down their water heaters.
The federal utility is running a $596,000 ad campaign over the next two months throughout its seven-state service area.
The ad blitz could save consumers a few dollars a month and TVA potentially millions.
Agency spokesman John Moulton said the campaign could pay for itself in a week's time if consumers heed the message and limit TVA's peak power demand this summer by one-half percent.
TVA set 16 peak power demand records last year during the July, August and September period and spent $1 billion buying power from others to meet the load.
The federal utility has 8.7 million consumers.
(Copyright 2007 by The Associated Press. All Rights Reserved.)
Viewers with disabilities can get assistance accessing this station's FCC Public Inspection File by contacting the station with the information listed below. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, 888-835-5322 (TTY), or firstname.lastname@example.org.