KNOXVILLE, Tenn. (WVLT) – A Knoxville-based company announced its latest project to improve your movie-going experience on Thursday.
Regal Entertainment owns the largest theater chain in the nation.
The company’s latest innovation is called the Regal Premium Experience or RPX.
RPX involves converting individual screens into premium environments. The upgraded theaters will feature “luxurious” seats that have high-back head rests. The theaters will also have large 60 foot wide immersive screens and dual 30,000 lumen digital projectors capable of showing Real 3D and 2D movies. They will also be equipped with state-of-the-art 100,000 watt 9.1 digital audio speaker systems with 273 loudspeaker components including eight 21 inch subwoofers.
"Regal patrons have shown a strong preference for viewing films in premium environments," said Greg Dunn, President and Chief Operating Officer for Regal Entertainment Group in a news release. "Each RPX location will be individually designed and tailored by our technicians and will feature high-quality digital projectors and screens complemented by a custom surround sound system. The addition of the RPX locations to Regal's already successful IMAX strategy will complement and extend the number of Regal theaters featuring premium movie-going experiences."
The first RPX theater will open May 7th at Regal Cinemas E-Walk Stadium 13 on 42nd Street in New York.
The company has not said if it plans to build RPX screens at any of its East Tennessee Theaters.