Blue Bell opens new Lenoir City distribution center

Blue Bell Ice Cream's throwing an ice cream party in Lenoir City Wednesday to celebrate the grand opening of its new local distribution center.

Its new 12,500 square-foot branch distribution center is located at 107 Pawnook Farm Rd. in Lenoir City.

A ribbon cutting will be held at the location at 2 p.m. on Wednesday.

Guests will be treated to an ice cream party, a tour of the facility and be entered in a drawing for a chance to win a year's supply of Blue Bell Ice Cream.

The Texas based ice cream manufacturer first came to the Knoxville area in early 2006. At that time products were distributed from a Blue Bell distribution center located in Huntsville, Ala. A small 1,500 sq. ft. facility mainly consisting of cold storage space to house the ice cream was constructed in Roane County a few years later.

The new branch distributes products to all of East Tennessee.

The larger facility now includes an expanded cold storage freezer, a dry storage warehouse and an office area. The 107-year-old company utilizes branch distribution centers as a part of its direct store delivery (DSD) program. With DSD no one other than a Blue Bell employee touches the ice cream until it reaches the store.

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