Blue Bell Ice Cream's throwing an ice cream party in Lenoir City Wednesday to celebrate the grand opening of its new local distribution center.
Its new 12,500 square-foot branch distribution center is located at 107 Pawnook Farm Rd. in Lenoir City.
A ribbon cutting will be held at the location at 2 p.m. on Wednesday.
Guests will be treated to an ice cream party, a tour of the facility and be entered in a drawing for a chance to win a year's supply of Blue Bell Ice Cream.
The Texas based ice cream manufacturer first came to the Knoxville area in early 2006. At that time products were distributed from a Blue Bell distribution center located in Huntsville, Ala. A small 1,500 sq. ft. facility mainly consisting of cold storage space to house the ice cream was constructed in Roane County a few years later.
The new branch distributes products to all of East Tennessee.
The larger facility now includes an expanded cold storage freezer, a dry storage warehouse and an office area. The 107-year-old company utilizes branch distribution centers as a part of its direct store delivery (DSD) program. With DSD no one other than a Blue Bell employee touches the ice cream until it reaches the store.