Giant pink brain, billboards urge safety around trains in East Tennessee

NASHVILLE, Tenn. (AP) -- The giant pink brain that Norfolk Southern Railway is sending to college sporting events and state fairs is a hoot. The message, though, is deadly serious --Train Your Brain.

The safety campaign is being spread to East Tennessee because of an increase in train-related fatalities in the region.

Railroad spokeswoman Susan Terpay said dangerous distractions and sometimes risky behavior by people in the 18-35 age group shape the message. And the messages are startling. One billboard show legs sticking out from under a morgue sheet with the legend, ""I raced a train and all I got was this lousy toe tag."

Terpay said crossing accidents have declined, but the number of deaths involving people walking on railroad tracks or being on equipment has increased.

Join the Conversation!

To comment, the following rules must be followed:

  • No Obscenity, Profanity, Vulgarity, Racism or Violent Descriptions
  • No Negative Community Comparisons
  • No Fighting, Name-calling, or Personal Attacks
  • Multiple Accounts are Not Allowed
  • Stay on Story Topic

Comments may be monitored for inappropriate content, but the station is under no legal obligation to do so.
If you believe a comment violates the above rules, please use the Flagging Tool to alert a Moderator.
Flagging does not guarantee removal.

Multiple violations may result in account suspension.
Decisions to suspend or unsuspend accounts are made by Station Moderators.
Links require admin approval before posting.
Questions may be sent to Please provide detailed information.

powered by Disqus


6450 Papermill Drive Knoxville, TN 37919 Phone - (865) 450-8888; Fax - (865) 450-8869
Copyright © 2014 WVLT-TV Inc. - Designed by Gray Digital Media - Powered by Clickability 209684311 -
Gray Television, Inc.