NASHVILLE, Tenn. (WVLT/AP) -- Get twice the bang for buck while giving back to some of the area's less fortunate this holiday season. Media outlets from across East Tennessee are teaming up for "Double Your Donation" day, where all donations made between 7:00 a.m. and 7:00 p.m., up to $100,000, will be matched by anonymous donors. Click here to donate
Last year, Second Harvest set a record for its largest fundraiser ever after beating expectations with $162,060 in donations, plus the additional matching gifts.
"We hope to provide over 750,000 meals to the hungry in our community this winter, but won't be able to meet the need without the help of our community," said Elaine Streno, Second Harvest's Executive Director. Second Harvest also noted that due to the economic conditions, demand for food has increased a staggering 20% in the last 12 months.
Meanwhile, Gov. Bill Haslam and Nashville Mayor Karl Dean are engaging in a food drive competition that is part of an effort to provide 10 million meals during the holiday season.
The governor and mayor are scheduled to appear at the Second Harvest Food Bank in Nashville on Monday to announce whose office collected the most food between Nov. 28 and Dec. 14.
Last year's friendly "food fight" was won by the governor's office. The competition collected a total of more than 62,000 pounds of food, enough for nearly 49,000 meals.
The event will feature a display of all the food collected by the two offices between Nov. 28 and Dec. 14