Gym eyes non profit status to provide access to fitness

KNOXVILLE, Tenn. (WVLT) -- Adaptive Fitness Warehouse opened in north Knoxville ten months ago. Now as it's strip mall neighbor takes over its gym to expand, the gym's looking to change.

"We see it as an opportunity to reconfigure our business model a little bit and go into a non profit," said CEO and co-owner Michael Holtz.

The gym's looking for a new facility in Knoxville's central city.

"If you've gotta take a bus, you're not going to go to the gym. But if there's a place in your neighborhood, that's within walking distance, that's fun, that you can bring your kids and everyone can work out together, and get healthy, then we can change how neighborhoods look in our community," said Holtz.

First the gym must secure a 501c3 non-profit status and a facility.

"[We want] somewhere that we can put down roots and invite people in to be part of the A.F.W. family," said Holtz.

If all goes as plans, the gym will open on a "pay as you can scale," similar to the business model Panera and other restaurants have used in bigger cities.

Adaptive Fitness will also offer a new outdoor boot camp beginning Tuesday, September 2, at Victor Ashe Park. 6-7:30 a.m. for $25 a person.

You must be logged in to post comments.

Password (case sensitive):
Remember Me:


6450 Papermill Drive Knoxville, TN 37919 Phone - (865) 450-8888; Fax - (865) 450-8869
Copyright © 2015 WVLT-TV Inc. - Designed by Gray Digital Media - Powered by Clickability 271854641 -
Gray Television, Inc.