KNOXVILLE, Tenn. (WVLT) - Hundreds wore pink to the Tennessee Valley Fair Sunday in support of Susan G. Komen's fight against breast cancer.
Fair goers wearing the color got a $2 discount on tickets, but were encouraged to donate to the charity's fund at various events throughout the day.
"Pink day at the fair is just a wonderful experience for us to involve the public as they come to have a fun, fun day at the fair to remind them that awareness is just the most important thing they can do. Awareness for early detection. How do you determine that you're taking the best care of yourself when it comes to breast cancer," said Jane Brannon, Vice President of Knoxville's Susan G. Komen chapter.
This year was the third annual "Bedazzle Your Bra Contest" where dozens of entries competed for top prize in four categories including Pretty n' Pink, Down on the Farm, Fair Food and Wild Safari.
"It makes a big mess in your house," said Janet Fletcher.
Fletcher designs several entries every year with a group of women from Knoxville's Harley Davidson. She says the group works for months on several entries. They then use them in their "Twins Ride" hosted in October.
This year was also the first "Caps for the Cure Contest" to draw in a younger audience.
Pink ribbons and bandanas dominated the fair grounds and led the way to the "Pink Day Hoe Down" led by the Texas Roadhouse line dance team.