Soles4Souls bounces back after hit to reputation

By: AP
By: AP

NASHVILLE, Tenn. (AP) — International shoe charity Soles4Souls hired a new CEO, recruited heavy hitters to its board of directors and launched a marketing plan that moved a once-understated enterprise to the forefront.

And today, the Nashville-area nonprofit is announcing a 43 percent increase in net assets last fiscal year and the end of a two-year financial slide — which came after media reports about questionable financial dealings, its founder's large salary and donors unhappy with what they considered a lack of transparency.

Soles4Souls' leaders were so willing to do what it took to turn things around, Chief Operations Officer David Graben found himself pushing a lawn mower outside his own Old Hickory headquarters last year after letting the landscaping service go.

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