Undated photo shows the Tennessee Theatre on Gay St. in Downtown Knoxville. (Photo by Nfutvol / Wikimedia)
KNOXVILLE, Tenn. (WVLT) -- When it comes to fundraising, the Tennessee Theatre hopes this time will be the last time. The Historic Tennessee Theatre Foundation officially announced the launch of its fundraiser to end all fundraisers.
In honor of the theater's 85th anniversary, organizers will try to raise enough money to maintain and sustain it into perpetuity. They said $4 million will allow them to continue with their annual arts enrichment programs and have enough left over for emergency repairs and updates.
“The Tennessee Theatre has been blessed for many years with the support of this excellent community, and we are grateful to the donors who have already given so generously to this project,” said Tom Cervone, executive director of the Tennessee Theatre.
The foundation said its already three-quarters of the way to its goal, having raised $3 million so far during the silent phase of the campaign.
Comedic legend Bob Newhart helped kick off the campaign at a fundraising gala with more than 1,200 guests in attendance.
"We are asking for your continued help to keep the stars on this magnificent stage for another 85 years by supporting our sustainability campaign. I hope you will join me in investing in this treasured cultural asset,” Cervone added.