KNOXVILLE, Tenn. (WVLT) -- If you're not one of the Black Friday shoppers and you've been dreading the crowds, it's easy to understand. However, now's the time to get on it.
If you're like a lot of people though, you don't have a ton of ideas, and you still want to get the cheapest prices.
Some men admit they choose to wait later because of the rush, and they don't want their wife to find out.
Barry Silver said, "I definitely chose today. I brought my son so that we could keep it a secret from my wife. She won't see the credit card statement, this way. She won't be asking what I bought at Apple."
If you're still in a rush, Consumer Alerts suggests gift cards are the way to go.