KNOXVILLE, Tenn. (WVLT) -- It's an historic match up:
"Oh yeah, the first game we've played so far that's a rivalry. And we're ready for it - David and Golieth, we're ready," said Michael Davenport, a Vols fan.
UT and Georgia fans were out in full force to support their teams.
Downtown shops said the rivalry is great for business:
"Probably at least 60 percent more than what we'd have on a normal Saturday," said John Burnett, who owns Nothing Too Fancy.
Sales are up 25 percent at Union Avenue Books.
"I think there are a lot more people here from Georgia then we would get, except maybe from Florida. So I think there will be a lot of people, there were a lot of people yesterday already here and already downtown," said Shiela Wood-Navarro, with Union Avenue Books.
Saw Works Brewing Company is taking advantage of the rivalry, too. It collaborated with Terrapin Beer Company in Georgia to create a special beer for the game called 35th Parallel Ale.
"Lots of hop aroma, a nice bitterness level, but balanced out with a little bit of sweetness up front and a nice, toasty malty finish," said Dave Ohmer, head brewer at Saw Works Brewing Company.
The beer's name is significant, too. That's because there's a water dispute between Tennessee and Georgia.
"Folks down in Georgia think when the borders were drawn up, Tennessee actually got too much land and in that, they actually got some water that people from Georgia felt like should belong to them. And that happened to take place - that area of water is at the 35th parallel," said Will Sherrod, sales manager for Saw Works Brewing Company.
The brewing companies made just one batch of the beer, so it will be gone soon. But Sherrod said he's hopeful Saw Works and Terrapin will collaborate on special rivalry brews for years to come.
To comment, the following rules must be followed:
Comments may be monitored for inappropriate content, but the station is under no legal obligation to do so.
If you believe a comment violates the above rules, please use the Flagging Tool to alert a Moderator.
Flagging does not guarantee removal.
Multiple violations may result in account suspension.
Decisions to suspend or unsuspend accounts are made by Station Moderators.
Links require admin approval before posting.
Questions may be sent to firstname.lastname@example.org. Please provide detailed information.