WIVK winners roll for big prizes -- up to $1 million

KNOXVILLE, Tenn. (WVLT) -- While nobody walked home a millionaire, several lucky WIVK listeners still brought home great prizes. On Monday night, the sixty qualifiers for the station's "Million Dollar Mystery Voice Roll-Off" gathered together at the Grill on Highlands Row.

They had already won a hundred bucks by being the 7th caller and correctly identifying the "Mystery Voice." These included local personalities, celebrities, pop icons, music artists, and actors, such as Pat Summitt, Blake Shelton, Sweet Brown, and Will Smith.

Each participant would roll six dice, hoping to get six "WIVK" logos and win $1,000,000. There were also six guaranteed prizes: a $5,000 shopping spree from Braden’s Lifestyle Furniture, a Cruise Lite Camping Trailer from

For Immediate Release Contact: Cindy Arnold
WIVK-FM Knoxville WIVK Promotions Director 865.212.4510

Sixty People Get the Chance to Roll for $1,000,000

“Million Dollar Mystery Voice” WIVK Promotion

On Monday, June 17th, a lucky WIVK listener could win $1,000,000!

WIVK provided listeners with the opportunity to tune in to 107.7 FM every day at various times to hear a “Mystery Voice.” These included local personalities, celebrities, pop icons, music artists, and actors, such as Pat Summitt, Blake Shelton, Sweet Brown, and Will Smith. If Caller #7 correctly identified the voice, he or she immediately won $100 and became eligible to participate in the “Million Dollar Mystery Voice Roll-Off,” where qualifiers will roll six dice, hoping for six “WIVK” logos, which will mean $1,000,000! When the voice was correctly identified, a new voice went into play. Ten lucky qualifiers even won just by showing up and being chosen in a drawing at one of the sponsors’ live WIVK broadcast remotes.

Sixty qualifiers will have the chance to roll six dice for the chance to win $1,000,000, along with six guaranteed prizes from sponsors: a $5,000 shopping spree from Braden’s Lifestyle Furniture, a Cruise Lite Camping Trailer from Buddy Gregg RVs and Motor Homes, a Hot Springs GLOW Hot Tub form Campbell’s Pool & Spa, a year’s worth of groceries from Food City, a handmade platinum diamond and sapphire ring from Kimball’s Jewelers, and $5,000 cash from Knoxville’s #1 Radio Station, 107.7 WIVK.


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