(LMS & Nascar) -- CONCORD, N.C. (Feb. 9, 2009) - Lowe's Motor Speedway will set a Guinness World Record at the 50th running of the Coca-Cola 600 on May 24, by giving 50,000 fans a total of $2.5 million in giveaways.
Speedway staff will present the first 50,000 fans through the gates on race day with a commemorative adidas sport bag. The black bags will feature the 50th Coca-Cola 600 logo and contain prizes, merchandise and coupons from various track sponsors.
In celebration of the speedway's 50th year of racing, the retail value for each bag and its contents will be $50, making the grand total $2.5 million in prizes, and creating a world record for the largest prize giveaway at a sports event.
"We like to do things big at Lowe's Motor Speedway and setting this world record will be a fun way to give back to our fans at the 50th running of the Coca-Cola 600," said Marcus Smith, president and general manager of Lowe's Motor Speedway. "Our fans are the greatest in the world and these sport bags will be a terrific keepsake for them from one of our most memorable events."
Tickets for the 50th running of the Coca-Cola 600 on May 24 start at just $49. Additional information for this event and all events at Lowe's Motor Speedway can be obtained online at www.lowesmotorspeedway.com or by calling the ticket office at 1-800-455-FANS.