(LMS) -- Concord, N.C. (Feb. 24, 2009) - Lowe's Motor Speedway officials have launched a new program, Fund-Racing, that will generate money for non-profit organizations that partner with the speedway to sell tickets to race events.
Non-profit groups can earn from $4 to $14 per ticket sold to a variety of race events, including the North Carolina Education Lottery 200, NASCAR Sprint All-Star Race, Windstream Pole Night, CARQUEST Auto Parts 300, Bojangles' Pole Night, Dollar General 300, Bank of America 500 and the Summer Shootout Series.
Through the program, participating non-profit groups are provided with an offer code for a special page on the Lowe's Motor Speedway Web site. Every ticket sold through the Web site with their specific code will generate money for the organization. Additionally, order forms are available for one-on-one sales.
"We see the Fund-Racing program as a great way to expand our relationships with charities and community service organizations," said Marcus Smith, president and general manager of Lowe's Motor Speedway.
"Instead of selling food or wrapping paper, groups can sell the chance for families, friends and co-workers to make unforgettable memories at a NASCAR race while still raising money for project work in the community."
Several local organizations have already signed up to participate, including Abilities Unlimited of the Carolinas, Hendrick Marrow Foundation, Independence High School Band Boosters, Make-A-Wish Foundation and Motor Racing Outreach.
Abilities Unlimited of the Carolinas assists those with physical disabilities through adaptive activities, primarily programs for youth that compete on both the regional and national level in wheelchair basketball, wheelchair track and field, and swimming. Money raised through the Fund-Racing program will help cover the cost of equipment and travel expenses to the teams' regional and national competitions.
"We've got 45 in the program overall, including 18 kids from the Charlotte area that participate in the basketball program," said Mike Godsey, a founding director of Abilities Unlimited of the Carolinas and assistant coach of the group's Junior Charlotte Rollin' Bobcats wheelchair basketball team. "We raise funds for equipment that insurance companies don't cover to help improve the lives of those who are physically disabled.
"We're a grassroots organization that's made up of all volunteers, and it's great to see Lowe's Motor Speedway doing a grassroots effort like this where groups get rewarded for their performance. It shows the speedway's fans that in light of the tough economic times, they're willing to step up, try something different and help out community organizations."
The Fund-Racing program is a year-round fundraising opportunity. No contract, commitment or minimums are required for an organization to participate.
For more information about Fund-Racing, or to register for the program, non-profit groups should call (704) 455-3294 or e-mail firstname.lastname@example.org.