NEW YORK (AP) -- CBS and Time Warner executives have discussed joining forces to bid on rights to televise the Olympics in 2014 and 2016, The Associated Press has learned.
Such an alliance would make the competition for Olympic TV rights an even greater clash of media titans than is already anticipated.
TV empires headed by NBC, Fox and the ABC Sports-ESPN team are already expected to bid on the U.S. rights. The bidding has been put off until after the International Olympic Committee selects the 2016 host city in October -- and Chicago is in the running.
The CBS and Time Warner discussions, confirmed by both sides to The Associated Press, could mean an Olympics shown by CBS, TBS, TNT and even CNN. But they cautioned the talks were only preliminary.
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