P&G creates TV series for black beauty campaign

CINCINNATI (AP) -- Procter & Gamble Co. says it has joined with BET Networks to create a television series supporting P&G's campaign targeting black women.

The inaugural episode of the new TV series features a segment that salute's first lady Michelle Obama. P&G also sponsored the BET Networks Inaugural Ball.

The Cincinnati-based consumer products company has said its "My Black is Beautiful" campaign combines marketing with forums meant to foster dialogue about black women and the way they are portrayed in popular culture.

The company says a recent P&G consumer survey showed that 90 percent of black women feel that Obama's role as first lady will have a positive impact on perceptions of black beauty.

The campaign is tied to brands including Olay skin care, Pantene shampoo and CoverGirl cosmetics.

(Copyright 2009 by The Associated Press. All Rights Reserved.)

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  • by Jacob Location: NC on Jan 27, 2009 at 03:43 AM
    I suppose this form of racism is okay??
  • by gerald Location: knoxville on Jan 23, 2009 at 05:36 AM
    WHAT!? Well how about we create a White Beauty campaign to show off the WHITE women of the nation. I am sick and tired of all of these so-called "BLACK" this and "BLACK" that. What about a United White College Fuund, or a White Entertainment Television network. Gawd this makes me sick. All the talk about being equal and yet there are all of these "BLACK" things going on. Let anyone ask for a "WHITE" thing and suddenly you're a racist, a bigot, or a redneck. I'll not be buying anything made by P&G again I promise you that.


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