CINCINNATI (AP) -- Procter & Gamble Co. says it has joined with BET Networks to create a television series supporting P&G's campaign targeting black women.
The inaugural episode of the new TV series features a segment that salute's first lady Michelle Obama. P&G also sponsored the BET Networks Inaugural Ball.
The Cincinnati-based consumer products company has said its "My Black is Beautiful" campaign combines marketing with forums meant to foster dialogue about black women and the way they are portrayed in popular culture.
The company says a recent P&G consumer survey showed that 90 percent of black women feel that Obama's role as first lady will have a positive impact on perceptions of black beauty.
The campaign is tied to brands including Olay skin care, Pantene shampoo and CoverGirl cosmetics.
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