BET plans a channel to target older black viewers

NEW YORK (AP) -- BET, the leading network tailored for black teens and young adults, will be joined by a new channel aimed at an older black audience.

Named Centric, it's scheduled to debut in October.

Viacom, which owns BET, says Centric will serve black viewers in the 25-to-54-year-old range. It will premiere with an expected reach of 45 million cable homes.

The younger-skewing BET, which signed on in 1980, is available in 89 million homes.

(Copyright 2009 by The Associated Press. All Rights Reserved.)


Join the Conversation!

To comment, the following rules must be followed:

  • No Obscenity, Profanity, Vulgarity, Racism or Violent Descriptions
  • No Negative Community Comparisons
  • No Fighting, Name-calling, or Personal Attacks
  • Multiple Accounts are Not Allowed
  • Stay on Story Topic

Comments may be monitored for inappropriate content, but the station is under no legal obligation to do so.
If you believe a comment violates the above rules, please use the Flagging Tool to alert a Moderator.
Flagging does not guarantee removal.

Multiple violations may result in account suspension.
Decisions to suspend or unsuspend accounts are made by Station Moderators.
Links require admin approval before posting.
Questions may be sent to webmaster@wvlt-tv.com. Please provide detailed information.

powered by Disqus

WVLT VOLUNTEER TV

6450 Papermill Drive Knoxville, TN 37919 Phone - (865) 450-8888; Fax - (865) 450-8869
Copyright © 2014 WVLT-TV Inc. - Designed by Gray Digital Media - Powered by Clickability 43565382 - local8now.com/a?a=43565382
Gray Television, Inc.