BET plans a channel to target older black viewers

NEW YORK (AP) -- BET, the leading network tailored for black teens and young adults, will be joined by a new channel aimed at an older black audience.

Named Centric, it's scheduled to debut in October.

Viacom, which owns BET, says Centric will serve black viewers in the 25-to-54-year-old range. It will premiere with an expected reach of 45 million cable homes.

The younger-skewing BET, which signed on in 1980, is available in 89 million homes.

(Copyright 2009 by The Associated Press. All Rights Reserved.)


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