NEW YORK (AP) -- BET, the leading network tailored for black teens and young adults, will be joined by a new channel aimed at an older black audience.
Named Centric, it's scheduled to debut in October.
Viacom, which owns BET, says Centric will serve black viewers in the 25-to-54-year-old range. It will premiere with an expected reach of 45 million cable homes.
The younger-skewing BET, which signed on in 1980, is available in 89 million homes.
(Copyright 2009 by The Associated Press. All Rights Reserved.)
To comment, the following rules must be followed:
Comments may be monitored for inappropriate content, but the station is under no legal obligation to do so.
If you believe a comment violates the above rules, please use the Flagging Tool to alert a Moderator.
Flagging does not guarantee removal.
Multiple violations may result in account suspension.
Decisions to suspend or unsuspend accounts are made by Station Moderators.
Links require admin approval before posting.
Questions may be sent to firstname.lastname@example.org. Please provide detailed information.