Sellers Cut Price of Final Potter Book

Knoxville (WVLT) - July 21st is fast-approaching for Harry Potter fans. It's the release of the final installment in the series.

With such a successful run, you would think book stores would be rolling in the dough, but that's not necessarily the case.

“To sell this extremely desirable book, at such a low price, at 50 percent sometimes off the price, is like leaving money on the table,” says Sara Nelson, Editor-in-Chief of Publishers Weekly. has slashed the book's $35 list price in half, already taking a record 1.6 million pre-orders for "Harry Potter and The Death Hallows".

Big retailers from Wal-Mart to borders are right behind, with double digit discounts.

And all this discounting means retailers will make just make pennies per book.

Since it came onto the scene ten years ago, the Harry Potter series has sold more than 325 million books and spawned five feature films.

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