NEW YORK (AP) — Putting a new test to the adage that brevity is the soul of wit, Comedy Central is partnering with Twitter for a comedy festival played out in 140 characters and 6-second videos.
The Viacom Inc.-owned network said Sunday that the festival with the hashtag "ComedyFest" will debut April 29. Over five days, comedians will tweet jokes and post videos with the recently launched video app Vine, which limits footage to 6 seconds.
The launch of the festival, which Comedy Central is expected to officially announce Monday, was first reported by The New York Times.
Kicking off the social media festival will be an event Monday at the Paley Center in Los Angeles featuring Rob Reiner, Judd Apatow and Mel Brooks. So far, Brooks is a Twitter holdout.
Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
While WVLT allows comments on articles, we ask that you respect the online community. Comments may be removed at any time for violations including:
Comments may be checked for inappropriate content or rule violation, but the station is under no legal obligation to monitor or remove comments. If you believe a comment violates the above rules, please use the Flagging Tool to alert a Moderator.
Flagging does not guarantee removal.
Viewers with disabilities can get assistance accessing this station's FCC Public Inspection File by contacting the station with the information listed below. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, 888-835-5322 (TTY), or email@example.com.