Kristen Bell hits Target in product-placement film

LOS ANGELES (AP) — Talk about product placement: Target is releasing an episodic series of short films starring Kristen Bell and Nia Long and everything on screen is for sale.

The company unveiled the three episodes of "Falling for You" Thursday at a private event at the SLS Hotel in Los Angeles.

Bell plays an advertising exec and Long is her boss in "Falling for You." Zachary Abel plays Bell's rival — and potential love interest — in the series, wherein online viewers can click on any item on screen and add it to their shopping cart, from fashion to housewares.

"It's a very exciting concept," Bell said. "It felt very fluid. A lot of it is just showing things in their natural habitat. I felt like it was more natural than a product-placement situation (on a film set)."

More than 100 products are featured in the three-episode arc. "Falling for You" will begin airing Oct. 2 and the products featured will be available until Nov. 1.

___

AP Entertainment Writer Sandy Cohen is on Twitter: www.twitter.com/APSandy .

___

Online:

http://fallingforyou.target.com/
Associated Press
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


Join the Conversation!

To comment, the following rules must be followed:

  • No Obscenity, Profanity, Vulgarity, Racism or Violent Descriptions
  • No Negative Community Comparisons
  • No Fighting, Name-calling, or Personal Attacks
  • Multiple Accounts are Not Allowed
  • Stay on Story Topic

Comments may be monitored for inappropriate content, but the station is under no legal obligation to do so.
If you believe a comment violates the above rules, please use the Flagging Tool to alert a Moderator.
Flagging does not guarantee removal.

Multiple violations may result in account suspension.
Decisions to suspend or unsuspend accounts are made by Station Moderators.
Links require admin approval before posting.
Questions may be sent to webmaster@wvlt-tv.com. Please provide detailed information.

powered by Disqus

WVLT VOLUNTEER TV

6450 Papermill Drive Knoxville, TN 37919 Phone - (865) 450-8888; Fax - (865) 450-8869
Gray Television, Inc. - Copyright © 2014 WVLT-TV Inc. - Designed by Gray Digital Media - Powered by Clickability 171767651