In this Oct. 27, 2010 photo, "Today" show Executive Producer Jim Bell attends the 20th anniversary of The Broadcasting & Cable Hall of Fame in New York. An NBC News executive says Monday, Nov. 12, 2012 that Bell is being replaced. The executive spoke to The Associated Press on condition of anonymity because the plan is not finalized. (AP Photo/Peter Kramer)
NEW YORK (AP) — NBC News is staying in-house in its effort to turn around the "Today" show.
The network on Wednesday appointed a 23-year veteran of the morning news show as its new executive producer. Don Nash began working for "Today" as a production assistant in NBC's Burbank office in 1989 and will now run the four-hour broadcast.
Nash was most recently senior broadcast producer in the show's control room. He replaces Jim Bell, who shifted to NBC Sports to run its Olympics broadcasts.
After nearly two decades of dominance, "Today" has slipped behind ABC's "Good Morning America" in the ratings.
NBC also added another layer of management for the show, appointing Alexandra Wallace as the network's executive in charge of the program.
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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