Joe Jensen, 2, watches television as a special treat in the afternoon, Tuesday, Feb. 12, 2013 at his home in Seattle. (AP Photo/Ted S. Warren)
LOS ANGELES (AP) -- Time Warner Cable is adding programming including Food Network and HGTV to the channels available on its on-the-go viewing app to help it keep pay TV subscribers.
The cable operator says it will add those channels, as well as DIY, Travel Channel and Cooking Channel to its TWC TV app. That brings the channels available to watch on the mobile app to 12 nationwide.
The deal could help Time Warner Cable Inc. hold on to its customers as it adds more features. And content provider Scripps Networks Interactive Inc. may benefit in the future if more viewers helps boost its ad revenue.
The cable operator has said its customers used the app nearly 5 million times in June, double the number a year ago.
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