ASHEVILLE, N.C. (AP) -- Tourism managers are trying to persuade visitors across more of the eastern United States to make Asheville their vacation destination.
The city's Convention & Visitors Bureau has expanded television advertising to Charleston and Columbia, South Carolina. Targeted for August are Knoxville and Nashville, Tennessee, and Cincinnati, Ohio.
A big goal is to get more overnight and multiple night stays, including mid-week.
The Asheville area gets 9 million visitors a year. They spend $1.5 billion a year and support 23,000 jobs.
Zip line recreation company Navitat CEO Ken Stamps says many of his customers already come from Cincinnati and Nashville.
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