Knoxville (WVLT) This weekend, Tennessee opens up the 2013 season against Austin Peay. Ahead of the big game, one billboard is asking fans to "give their all."
The sign towers above Interstate 40 East, near downtown Knoxville. It reads "I will give my all for Tennessee today," mimicking the sign all Vol players hit before hitting Shield-Watkins Field on game days.
The billboard comes complete with a hand wearing a football glove, ready to tap the sign.
The Vols' season opens up Saturday, Aug. 31st at 6 p.m.