KNOXVILLE, Tenn (WVLT) -- Kroger is launching its 2012 Can Hunger Campaign to Benefit the Second Harvest Food Bank of East Tennessee.
From now until December 24, 2012 Knoxville-area customers can purchase $1, $3 or $5 icons at the checkout.
All donations collected in the Knoxville area will benefit the Second Harvest Food Bank of East Tennessee.
The donations will help provide food for area families in need.
“The Can Hunger campaign is a great opportunity for Kroger customers to give back to local families in need during the holiday season,” says Glynn Jenkins, director of communications and public relations for Kroger’s Atlanta Division. “Over the years, our associates and customers have helped us supply food banks with countless meals for the communities we serve, and we hope to mirror that success this year.”