Lay's looking for million dollar flavor idea

KNOXVILLE, Tenn. (WVLT)-- If you could create a new potato chip flavor; What would it be? How good would it taste if your won a million bucks doing it? Lay's potato chip company is searching the nation looking for the next hot new flavor and they need your ideas.

Frito-Lay of North America explains the contest,

Now through Oct. 6, 2012, fans can submit their flavor suggestions on the Lay’s Facebook page or by using their cell phone to text FLAVOR to CHIPS (24477). To submit a suggestion, fans will be asked to provide their name, flavor name, up to three possible ingredients and a 140-character description or inspiration for their flavor.

Visitors to the Lay’s “Do Us A Flavor” Page can interact on Facebook in deeper, more social ways. Exclusively for the contest, consumers can select their favorite flavors by clicking an "I'd Eat That" button (rather than the Facebook Like button), and they can share their voting activity back to the Facebook community, providing consumers with a fun opportunity to interact with their friends and other contestants in head-to-head “flavor showdowns.” In addition, consumers in need of additional inspiration can use Chef Michael Symon’s “Flavorizer” app, which scans the individual’s Facebook timeline to recommend ingredients most unique to him or her.

Three finalist flavors will be fully developed by Frito-Lay’s culinary experts and unveiled in early 2013. Then, it will be up to fans to vote for the finalist flavor they love most with the winning flavor being revealed in May 2013. The two runner-up finalists will each win $50,000 in prize money, with the grand prize winner taking home $1 million or one percent of the 2013 net sales of the winning flavor (whichever is higher). More details and official contest rules are available at

Remember the flavors have to be different from any of the 24 flavors that already exists. Those include:
1. Adobadas
2. Barbecue
3. Cheddar & Sour Cream
4. Chile Limón
5. Classic BLT
6. Classic
7. Deli Style
8. Dill Pickle
9. Flamin’ Hot
10. Garden Tomato & Basil
11. Honey BBQ
12. Honey Mustard
13. Lightly Salted
14. Limón
15. Salt & Vinegar
16. Sour Cream & Onion
17. Spicy Ketchup
18. Sweet Onion
19. Sweet Southern Heat Barbecue
20. Tangy Carolina BBQ
21. Wavy Au Gratin
22. Wavy Hickory Barbecue
23. Wavy Original
24. Wavy Ranch

This contest is nothing new for Lay's Potato Chips; they've searched the world for different ideas and found some interesting flavors. In Australia, the winning chip is Aline's Caeser Salad; in Egypt it's Shrimp; Poland it's Kabanostrrre (Spicy Sausage); Serbia it's Rebrasti (Pickled Cucumber) and in the United Kingdom it's Builder's Breakfast.

The contest starts Friday July 20, 2012 and ends Saturday October 6, 2012.

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