Lady Vols head coach Pat Summitt "lives pink"

Knoxville (WVLT) - Be part of the largest women’s basketball crowd to show their support for breast cancer awareness.

The “LIVE PINK” Bleed Orange event is part of the Women’s Basketball Coaches Association 2009 Pink Zone Campaign.

Fifteen other universities around the NCAA will be doing similar events throughout the week to raise money for breast cancer research.

Other schools participating include Baylor, Connecticut, Duke, LSU, Maryland, Minnesota, Missouri State, New Mexico, Notre Dame, Oklahoma, Penn State, Purdue, Tennessee, Texas Tech and Vanderbilt.

We’re encouraging all fans – Lady Vols or Duke Blue Devils – to show their support and wear pink to the game on Monday, February 16th

This game gives us an opportunity to recognize those women who have overcome the devastation of breast cancer and to provide support and encouragement to those who are currently undergoing treatment.

We are working with the Knoxville Affiliate of the Susan G. Komen foundation to host two breast cancer survivors that night as guest coaches.

The Knoxville Comprehensive Breast Center will have a mobile mammography unit on site providing mammograms from 5 to 7 p.m.

We are trying to raise awareness about breast cancer but to also raise funds for local Knoxville cancer treatment centers and facilities.

The challenge is a friendly fundraising competition

All 15 participating schools will try to collect the most money through the Pink Zone initiative, all schools must report their money raised to the WBCA.

The top four teams will be announced and the winning team will receive a trophy at the 2009 Women’s Final Four

Tickets are still available. Click on the link below for more information.

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