NASHVILLE, Tenn. (AP) -- A new campaign aiming to cut down drunken driving in Nashville is being specifically aimed at young Hispanic men.
The campaign tag line is "Manejar Borracho? No Seas Tonto Muchacho!," or in English, "Drive drunk? Don't be crazy, man!"
It's funded by a $60,000 grant from the Governor's Highway Safety Office, which has also paid for the "Booze It and Lose It" campaign.
Officials say they want to target all populations and make them aware of the risks of drunken driving, although they must be careful about playing to racial and ethnic stereotypes.
(Copyright 2008 by The Associated Press. All Rights Reserved.)