P&G to try Tide dry cleaning stores

CINCINNATI (AP) -- Procter & Gamble Co. plans to try its hand at the dry cleaning business under the Tide detergent brand.

Gary Coombe, vice president for new business development, said in an interview Monday that three Kansas City-area Tide Dry Cleaners are set to open in September.

He said: "This is very much a test." But he said P&G sees opportunities in the dry cleaning business because of its laundry and fabric care experience after more than six decades of Tide, and after extensive research into consumers' feelings about dry cleaning.

P&G is building a new Tide store and will operate two other dry cleaning facilities that were already open in partnerships.

The Cincinnati-based consumer products maker has also been trying out Mr. Clean-branded car washes, with three businesses operating in its home area.

(Copyright 2008 by The Associated Press. All Rights Reserved.)


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