P&G sells Noxzema to Alberto-Culver

CINCINNATI (AP) -- Procter & Gamble Co. has agreed to sell the rights and trademarks to its Noxzema skin care brand to suburban Chicago-based hair care products maker Alberto-Culver Co.

Both companies confirmed the deal Monday. P&G beauty products spokesman Sean Parker says the sale reflects a strategic shift that will allow Cincinnati-based P&G to focus on its Olay and Doctor's Dermatologic Formula anti-aging brands.

The company says the agreement includes existing business in the U.S., Canada and part of Latin America. P&G will retain its mostly male-focused Noxzema shave care, deodorant and body cleanser business in Western Europe.

Financial terms of the deal were not disclosed.

Noxzema was created in 1914 and was acquired by P&G in 1989.

(Copyright 2008 by The Associated Press. All Rights Reserved.)

Join the Conversation!

To comment, the following rules must be followed:

  • No Obscenity, Profanity, Vulgarity, Racism or Violent Descriptions
  • No Negative Community Comparisons
  • No Fighting, Name-calling, or Personal Attacks
  • Multiple Accounts are Not Allowed
  • Stay on Story Topic

Comments may be monitored for inappropriate content, but the station is under no legal obligation to do so.
If you believe a comment violates the above rules, please use the Flagging Tool to alert a Moderator.
Flagging does not guarantee removal.

Multiple violations may result in account suspension.
Decisions to suspend or unsuspend accounts are made by Station Moderators.
Links require admin approval before posting.
Questions may be sent to webmaster@wvlt-tv.com. Please provide detailed information.

powered by Disqus


6450 Papermill Drive Knoxville, TN 37919 Phone - (865) 450-8888; Fax - (865) 450-8869
Gray Television, Inc. - Copyright © 2014 WVLT-TV Inc. - Designed by Gray Digital Media - Powered by Clickability 27995044 - local8now.com/a?a=27995044