FILE - In this Tuesday, Nov. 1, 2011 file photo, first lady Michelle Obama sings and dances to exercises with staff, parents and children as she visits the Royal Castle Child Development Center, as part of the "Lets Move!" initiative in New Orleans, La. In 18 states, there were at least slight drops in obesity for low-income preschoolers, health officials said Tuesday, Aug. 6, 2013. Childhood obesity has been a focus of the Obama White House, with the first lady leading a campaign called "Let's Move!" Sam Kass, the program's chief administrator, said thousands of preschools and day care centers across the country have pledged to increase physical playtime and serve healthier foods. (AP Photo/Gerald Herbert)
WASHINGTON (AP) -- The famously fit first lady says her "Let's Move" campaign is not about looks.
Michelle Obama tells NBC's "Today" show, quote, "This campaign isn't about how kids look. It's about how kids feel."
The first lady says she tries to be a model for her two daughters and that she wants them to grow up as strong, healthy young women who see exercise as fun.
Obama says she knows that people focus on her own looks and what she wears. She says that's why she tries to always stand in front of "something really important," like children exercising.
The first lady says it's even OK for people to focus on her shoes as long as the message doesn't get lost.