Rising demand fuels Jack Daniel's expansion, adds jobs

LYNCHBURG, Tenn. (WVLT/AP) -- Spurred by growing demand for its whiskey, Jack Daniels announced a $103 million investment into its famous Lynchburg processing facilities. Gov. Bill Haslam and Tennessee Economic Development officials joined Brown-Forman Corporation executives on Thursday to announce the expansion, which is expected to add nearly a hundred more jobs over the next five years.

“I want to thank the Jack Daniel Distillery for today's announcement and their continued investment in the people of Lynchburg and Tennessee," Haslam said. "This company is an American brand but, more importantly, a Tennessee brand well recognized across the world, making it a global ambassador for our home state."

The 147-year-old distillery and its employees, along with Lynchburg, have been the focus of Jack Daniel's folksy advertising for years.

“Jack Daniel’s is a well-respected brand that boasts a rich history filled with Tennessee tradition,” Hagerty said. “The substantial expansion set to occur in the upcoming years is tremendous for the community and underscores Tennessee’s No. 1 ranking for job growth in the Southeast."

Bottles of the charcoal mellowed sippin' whiskey list Lynchburg's population as 361, but the town and county really have about 6,400 inhabitants. The distillery is tucked away on 1,700 hilly acres down the road from the quaint town square in Lynchburg, about 65 miles south of Nashville.

Construction is slated to begin this fall and is expected to take about two years. The company plans to add stills, barrel warehouses, and related infrastructure. It will continue to draw from the same source of cave spring water.

Jack Daniel's is the flagship whiskey of Louisville, Ky.-based Brown-Forman Corp.

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