Lipscomb drops logo after pressure from Liberty

NASHVILLE, Tenn. (AP) -- That Lipscomb University sweatshirt or coffee mug with the interlocking "LU" logo has instantly become a limited-edition collector's item.

Lipscomb officials are dropping the short-lived symbol after being pushed by Liberty University to stop using the marks. Both universities have used an interlocking L and U to promote their athletics departments.

Liberty, a Christian school in Virginia, federally registered the trademark a few years ago. That trademark covers the letters' use in the context of higher education.

Lipscomb's Vice President for Communications, Deby Samuels, told The Tennessean ( ) the school feels it has the right to use the "LU" logo, but decided not to fight Liberty's request.

Join the Conversation!

While WVLT allows comments on articles, we ask that you respect the online community. Comments may be removed at any time for violations including:

  • Obscenity, profanity, vulgarity, racism, violent descriptions, name-calling or personal attacks.
  • Abuse of multiple accounts.
  • Off-topic comments.

Comments may be checked for inappropriate content or rule violation, but the station is under no legal obligation to monitor or remove comments. If you believe a comment violates the above rules, please use the Flagging Tool to alert a Moderator. 
Flagging does not guarantee removal.

powered by Disqus


6450 Papermill Drive Knoxville, TN 37919 Phone - (865) 450-8888; Fax - (865) 450-8869
Copyright © 2014 WVLT-TV Inc. - Designed by Gray Digital Media - Powered by Clickability 229855011 -
Gray Television, Inc.