NASHVILLE, Tenn. (AP) -- That Lipscomb University sweatshirt or coffee mug with the interlocking "LU" logo has instantly become a limited-edition collector's item.
Lipscomb officials are dropping the short-lived symbol after being pushed by Liberty University to stop using the marks. Both universities have used an interlocking L and U to promote their athletics departments.
Liberty, a Christian school in Virginia, federally registered the trademark a few years ago. That trademark covers the letters' use in the context of higher education.
Lipscomb's Vice President for Communications, Deby Samuels, told The Tennessean (http://tnne.ws/17susd6 ) the school feels it has the right to use the "LU" logo, but decided not to fight Liberty's request.