New bus tour venture showcases city to tourists

MEMPHIS, Tenn. (AP) -- A new Memphis Hop bus service launched earlier this month with the goal of whisking locals and tourists to several cultural attractions.

The service features a colorful bus with hourly stops at iconic landmarks like Graceland, The Stax Museum of American Soul Music and the Memphis Zoo, among several others. And it's sponsored by ArtsMemphis and Blues City Tours, which leads sightseeing excursions in Memphis.

Memphis Hop operates from Tuesday through Sunday. Its hours are 10 a.m. to 7 p.m., and riders can buy tickets on the bus itself, at the Memphis Rock `n' Soul Museum, AutoZone Park, Graceland or at

ArtsMemphis CEO Susan Schadt said the new bus service's strengths include affordability and convenience for riders.

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