Stadium ad is a tattoo on a man's buttock

CHATTANOOGA, Tenn. (AP) -- A cheeky ad at the Chattanooga Lookouts' stadium is getting attention.

According to WRCB-TV, the 8-foot by 15-foot ad on the left field wall shows the chicken leg symbol for Champy's Chicken. A closer look reveals the logo is a tattoo -- a real one, inked into a real male buttock.

Lookouts manager Rich Mozingo said it's become "a bit of a crazy day" since the ad was displayed on the gossip Internet site TMZ.

The TV station said a Champy's representative told TMZ one of the restaurant's customers sports the tattoo and agreed to the ad campaign in exchange for $200 in store credit.

Getting right to the bottom of the issue, Lookouts management said the ad likely won't return next season.

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