State changes tourism slogan

NASHVILLE, Tenn. (AP) -- The stage may be set for travelers in Tennessee, but state tourism officials have abandoned it.

The Tennessee Department of Tourist Development has dropped the slogan "The Stage Is Set for You," which had been used for eight years.

It's been replaced with "We're Playing Your Song," which was used from 1987 to 1995.

Department officials said the change was made after the reprised slogan tested well with focus groups and they decided a fresh approach was needed to promote the state's $14 billion travel industry.

The revived slogan is now being used in television and print advertising as many families decide where to take their summer vacation.


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