Telling the story of Jonesborough with new brand

JONESBOROUGH, Tenn. (AP) -- Tennessee's oldest town is working on a brand new brand.

Jonesborough officials are refining plans to market the city as "Storytelling Capital of the World."

The Johnson City Press reported several designs for a new logo were shown at a recent meeting of the Tree and Appearance Board.

The city now markets itself as "Historic Jonesborough."

Jimmy Neal Smith, who founded the International Storytelling Festival held in Jonesborough said the town's history is important, but the reference to storytelling sets it apart.

Town administrator Bob Browning said the idea of a new brand originated a few years ago in professional marketing and development plans that also brought about a new streetscape coming soon to the downtown historic district.

Join the Conversation!

To comment, the following rules must be followed:

  • No Obscenity, Profanity, Vulgarity, Racism or Violent Descriptions
  • No Negative Community Comparisons
  • No Fighting, Name-calling, or Personal Attacks
  • Multiple Accounts are Not Allowed
  • Stay on Story Topic

Comments may be monitored for inappropriate content, but the station is under no legal obligation to do so.
If you believe a comment violates the above rules, please use the Flagging Tool to alert a Moderator.
Flagging does not guarantee removal.

Multiple violations may result in account suspension.
Decisions to suspend or unsuspend accounts are made by Station Moderators.
Links require admin approval before posting.
Questions may be sent to Please provide detailed information.

powered by Disqus


6450 Papermill Drive Knoxville, TN 37919 Phone - (865) 450-8888; Fax - (865) 450-8869
Copyright © 2014 WVLT-TV Inc. - Designed by Gray Digital Media - Powered by Clickability 146322445 -
Gray Television, Inc.