School's fundraising pitch gives alumni the blahs

FRAMINGHAM, Mass. (AP) -- A Massachusetts college is apologizing for sending out a fundraising letter that didn't seem to be the same old blah, blah, blah.

This letter actually did say "blah, blah, blah" -- about 137 times. The Framingham State College mailing used standard fundraising pitches, mixed in with sentences saying nothing but "blah, blah, blah."

A college official says it was a marketing style expected to appeal to younger donors. But it didn't appeal to some alumni, who complained that the approach "insults" their intelligence.

Framingham officials have since sent a note of apology. But they report that after the letter went out, the state college collected about $2,000 from dozens of first-time donors.

(Copyright 2008 by The Associated Press. All Rights Reserved.)


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