Rochester, N.Y. (AP) -- One caterer calls it the most popular date in the world right now.
If you're planning to get married on July 7, 2007, 7/7/7, you'd better get the bookings now, because that's a popular date for newlyweds-to-be.
Many couples consider it a lucky date. Plus, it's a date that's easy to remember.
With July seventh falling on a Saturday, people in the wedding industry, from seamstresses to deejays to banquet hall owners, say they're seeing a flood of couples looking to hitched on that date.
One Rochester, New York, hotel has had its reception hall booked by a woman who isn't even engaged yet. But July seventh will be the anniversary of her first date with her boyfriend, who's home now after serving in Iraq and knows a site for a wedding reception has been chosen.
Copyright 2006 by the Associated Press. All rights reserved.