Cheer up, Grumpy Cat: You have an endorsement deal

The frown-faced Internet sensation, real name Tardar Sauce, is now the "spokescat" for a Friskies brand of cat food, Nestle Purina PetCare announced Tuesday.

In this undated photo provided by Nestle Purina PetCare is Grumpy Cat. It probably won't affect her famous mood, but Grumpy Cat now has an endorsement deal. The St. Louis-based company announced Tuesday, Sept. 17, 2013, the frown-faced Internet sensation, real name Tardar Sauce, is now the "spokescat" for a Friskies brand of cat food. (AP Photo/Nestle Purina PetCare)

ST. LOUIS (AP) — It probably won't affect her famous mood, but Grumpy Cat now has an endorsement deal.

The frown-faced Internet sensation, real name Tardar Sauce, is now the "spokescat" for a Friskies brand of cat food, Nestle Purina PetCare announced Tuesday. The St. Louis-based company didn't release terms of the deal.

Photos of Grumpy Cat, her brown and white face in a constant scowl, have become a constant presence on Facebook and other social media, often accompanied by crabby messages such as "I don't like days that end in Y" or "I'm listening, I just don't care. She also is among the biggest stars of the peculiar trend of cat dominance on Web videos and postings.

Grumpy Cat's own Facebook page has more than 1.3 million likes. The dour animal also has more than 111,000 Twitter followers.

In addition to the relationship with Nestle Purina, which featured Grumpy Cat in an online video game series in March, the 1 ½-year-old mixed-breed feline has a merchandise line and reportedly has a movie deal in the works.

"She's very busy," Friskies spokeswoman Julie Catron said. "The first thing she'll do for us is receive the lifetime achievement award."

Catron isn't kidding. The feline will receive the award Oct. 15 in New York as Friskies honors the best cat videos of the year as chosen through an online vote.

Grumpy Cat is owned by Tabatha Bundesen, who lives in Phoenix.

Associated Press
Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


Join the Conversation!

To comment, the following rules must be followed:

  • No Obscenity, Profanity, Vulgarity, Racism or Violent Descriptions
  • No Negative Community Comparisons
  • No Fighting, Name-calling, or Personal Attacks
  • Multiple Accounts are Not Allowed
  • Stay on Story Topic

Comments may be monitored for inappropriate content, but the station is under no legal obligation to do so.
If you believe a comment violates the above rules, please use the Flagging Tool to alert a Moderator.
Flagging does not guarantee removal.

Multiple violations may result in account suspension.
Decisions to suspend or unsuspend accounts are made by Station Moderators.
Links require admin approval before posting.
Questions may be sent to webmaster@wvlt-tv.com. Please provide detailed information.

powered by Disqus

WVLT VOLUNTEER TV

6450 Papermill Drive Knoxville, TN 37919 Phone - (865) 450-8888; Fax - (865) 450-8869
Copyright © 2014 WVLT-TV Inc. - Designed by Gray Digital Media - Powered by Clickability 224204681 - local8now.com/a?a=224204681
Gray Television, Inc.