Peeps find their way to Dunkin Donuts

By: Local 8 News Staff
By: Local 8 News Staff

WVLT enjoyed a tasty new treat-- a doughnut topped with an iconic Peep.

With spring finally here, one of the season’s most fun and iconic sweet treats has flown into Dunkin’ Donuts and landed on the brand’s beloved donuts. Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, today unveiled new PEEPS® Donuts, its first-ever donuts topped with a real PEEPS® Marshmallow Chick.

Perfect for spring and the Easter holiday, Dunkin’ Donuts’ PEEPS® Donuts are shaped like flowers, decorated with pastel pink or green icing and topped with a pink or yellow PEEPS® Marshmallow Chick. The new PEEPS® Donuts will be available for a limited time at participating Dunkin’ Donuts restaurants nationwide beginning Monday, March 31.

According to Stan Frankenthaler, Dunkin’ Brands’ Executive Chef and Vice President of Production Innovation, PEEPS® Donuts bring together two seasonal favorites in an exciting and unique way to help people ring in spring. “As America’s donut leader, we are always seeking new and innovative donut varieties to help our guests celebrate special moments and occasions,” he said. “PEEPS are synonymous with fun and happiness, and we are excited to combine two American favorites to create unique flower-shaped donuts adorned with a marshmallow chick that will sweeten any spring or Easter celebration.”

“We are excited to partner with Dunkin’ Donuts to introduce PEEPS Donuts and provide millions of people a delicious new way to express their PEEPSONALITY this season,” said Brian Bachrach, Senior Marketing Manager of Innovation at Just Born Quality Confections. “PEEPS and Dunkin’ Donuts have both built passionate and active communities of fans and have been creating smiles for more than 60 years, and we look forward to continuing that tradition with this unique and fun donut.”

For more than 60 years, Dunkin' Donuts has been a leader in the donut category, selling 2.5 billion donuts and MUNCHKINS® donut hole treats annually. Within the United States, Dunkin’ Donuts offers more than 70 varieties of donuts, including beloved flavors such as Boston Kreme, Glazed and Chocolate Frosted.


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