Every person wanting to place a site on the Internet asks, “What domain name to choose for the site.” Many attach serious importance to this, and for a good reason. The name of the future site will, directly and indirectly, affect the success of your business. And even though this is not a ship, it must be confusing.
What should be the domain name?
Choosing a domain registration name that is easy to remember and unambiguous in spelling is better and you can check them at https://zomro.com/domains.
For better memorization, you can use rhyme or alliteration.
Do not use words that are consonant with others and are easy to confuse, as well as numbers and dashes. If the visitor enters your name with an error, not finding the necessary one, he will look for the product or service he needs from competitors that the search engine will offer him.
Choose domain names that look different from popular brands or use part of their name (this may seem like a good idea, but a domain that sounds like a well-known brand can lead to copyright infringement complaints, subsequent blocking, and possibly litigation).
Use of keywords in the title
By choosing the key services of your activity as the name, you raise your site in the search results. For example, usaavto.com, stroimdom.pl.ua, and tovaryevropa.com.ua will often be at the top than vezu.auto, dtm.te.ua (the website of your dream house), productymira.co,
*All names are fictitious; all coincidences are random.
The closer the name is to the search keys of users, the more often visitors will go to it with requests “buy a car from the USA,” “building houses,” and “products from Europe.”
It is better not to use hyphens and dots in the title. It also hurts memorization and ranking.
In recent years, Google has reduced the weight of keywords in the site’s title; however, this will help the visitor better navigate your activities and associate the desired service with your site.
Avoid misspelling the title (it’s better to double-check here); misspelled domain names signify a phishing or spamming site. For the same reason, you should not choose a name that is slightly different in the name (a few letters difference or a different domain zone) from already popular sites.
How to come up with a good domain name
The domain name must be beautiful, and you like it and contribute to promoting the site. Using the brand title, abbreviation or abbreviation, and keywords are most effective.
- Brand name. Use a brand title as a domain name to increase your company’s awareness and get first place in search results for targeted queries with your company name.
- Abbreviation or abbreviation. The shorter and simpler the domain title, the easier to remember. For example, hh.ru and vk.com. This is a good option if you can shorten your project name to an abbreviation without it becoming confusing or losing brand association.
- If the brand name is too long and the abbreviation is complex gibberish, make the domain title a keyword. Keywords in the title will help bring your site to the top positions in the search results for this query. For example, you can choose the keyword sweetpie.com for the domain name of the Sweet Pie bakery network.
Try not to make the name look like competitors
If you have chosen a suitable name, enter it into a search engine and check if there are domains with a similar spelling. You should consider another domain name if you are distinguished from your competitors by one letter, a hyphen, or a different spelling of the same word in transliteration.
Avoid trademark infringement
When choosing a domain title for your website, it is essential to ensure that it does not infringe upon any existing trademarks. Trademark infringement can result in legal disputes that can be costly and time-consuming. In this section, we will discuss some important steps to avoid trademark infringement.
Understanding trademark laws
It is important to have a basic understanding of trademark laws to avoid infringing on someone else’s trademark. A trademark is a type of intellectual property that identifies and distinguishes the source of a product or service. Trademark owners have exclusive rights to use their trademarks to identify their products or services. Using a similar or identical mark for your business can be considered infringement and result in legal action.
Checking for existing trademarks
Before you finalize it, conduct a thorough search to ensure that no one else is using the same or similar title. You can use online trademark search tools to check the availability. If a trademark is registered, you may need to consider using a different domain title.
Avoiding infringement lawsuits
To avoid infringement lawsuits, it is important to avoid using similar titles, slogans, or logos that may be confused with existing trademarks. Consider consulting with a trademark attorney to help you understand the legal implications of your domain title choice.
Consider the extension
The domain extension is the suffix at the end of a domain title, such as .com, .net, .org, etc. Choosing the right domain extension is crucial as it impacts how users perceive your website and can affect search engine rankings.
Explanation of domain extensions
There are many domain extensions available, and each one has its unique purpose and target audience. Some domain extensions are specific to a particular geographic region, while others are intended for specific industries or communities.